Why consistency in branding is important




















From the color scheme you work with to the attitude you display, every aspect of your brand should be geared towards your target audience. Rebranding can be a good thing for your business, but only if you do it right. Consumers look for reliability. By maintaining a consistent brand identity and living up to your word, you encourage customers to keep coming back.

Branding means deciding how you want to present your business and its values to the public. Consistent branding keeps that impression the same across different experiences—people should feel the same when they see your posters or commercials as they do when they walk into your building.

You want your following to associate your business with positive emotions, and branding is your opportunity to create those associations. Keep in mind, however, that you have to continue to back up the promises you make if you want to retain the trust of your followers. Whatever it is that your brand stands for, back it up with actions and not just words. Customers expect a similar experience every time they go to you, so make sure it continues to be a good one.

If you want people to spread the word and keep coming back, those people need to know that they can rely on you to deliver. If people see your branded color scheme in their daily lives, it should remind them of your business. By keeping your branding consistent, you can grow your customer base while staying true to the people who believed in you from the beginning. Running a steady, profitable operation is great, but if you want to truly excel, you need a committed following behind you.

All of these points are imperative for a successful business. If you want to reach more people and effectively reel them in, consistent branding will be the cornerstone of the operation. Your outward appearance might change, but your core identity should remain. Look at the strengths within your business and build off of them. Focus on the core message of your brand and the promises you are making to consumers. Those are what will guide your brand. Use a brand style guide or branding deck to define who you are and what your business stands for.

This is a good time to list the mission, vision and values of your business, as well as your target audience and brand voice. One good idea is to create a shared folder with these visual assets. That way, any employee can access the assets when needed. The instructions for how to use — or not use — the visual elements should also be included.

Use social media platforms to establish brand consistency. All of the videos, images and words you post or share should fit your brand voice. With social media, you can interact with your audience and tell your own story. Be strategic about how you come across on all social media platforms.

The best way to maintain consistency is to think of your brand as a person. Explicitly define their characteristics and personality traits, and then communicate how you imagine they would communicate. Building a brand as a startup can be intimidating. There are so many ways you can brand your business, and you want to get it right. You can adapt it over time as long as you stick to your core values. Your email address will not be published.

Welcome to the hub for student entrepreneurs and innovators at the University of Utah. Subscribe or follow us for news and announcements. Toggle navigation. Home News Current Page. Benefits of a Consistent Brand A large part of marketing is about building a brand that everyone can recognize, but why does brand consistency matter so much?

Consumers Recognize Your Brand One of the main reasons you should build a brand in the first place is so that consumers can recognize your business.

Consumers Trust Your Brand People stick with brands because the brands are predictable. People expect the unexpected from him, but he remains consistent in delivering a customer-centric, aesthetically pleasing, mega-cool experience no matter the venture. How authentic is your brand? Is it aligned with reality? Are you delivering your brand promise consistently? Share with me in the comments your thoughts on the brands that are most consistent in delivering on their brand promise.

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